Kenyan companies must disclose when people interact with AI under new policy

Kenyan companies will now be required to disclose when people interact with artificial intelligence under a new policy. The proposed Kenya Artificial Intelligence and Other Emerging Technologies Policy aims to promote transparency in the use of AI systems. This policy is a significant development in the country’s efforts to regulate the use of AI. Organisations will need to inform customers when they are communicating directly with AI.

The policy, as reported by TechCabal, https://techcabal.com/2026/07/29/kenyan-companies-disclose-ai-under-new-policy/, states that individuals are entitled to know when an AI system is acting on them. This means that companies will need to be open about their use of AI in customer interactions. The policy is expected to have a significant impact on various sectors in Kenya, including finance, healthcare, and education. Companies will need to review their AI systems and ensure that they are transparent about their use of AI.

The Kenya angle is clear: this policy is designed to protect consumers and promote trust in AI systems. For Kenyan SMEs, this means being transparent about the use of chatbots or virtual assistants in customer service. Agribusinesses that use AI to interact with farmers or customers will also need to disclose this information. Schools that use AI-powered learning systems will need to inform students and parents about the use of these systems. Corporations will need to review their AI systems and ensure that they are complying with the new policy.

The policy is a significant step forward in regulating the use of AI in Kenya. It recognizes the importance of transparency and accountability in the use of AI systems. Companies that fail to comply with the policy may face penalties, which could damage their reputation and finances. On the other hand, companies that comply with the policy will be able to build trust with their customers and demonstrate their commitment to transparency.

What this means for the financial sector, for example, is that banks and other financial institutions will need to disclose when customers are interacting with AI-powered systems. This could include chatbots, virtual assistants, or AI-powered customer service systems. Banks will need to inform customers when they are communicating with an AI system, rather than a human customer service representative. This will require banks to review their AI systems and ensure that they are transparent about their use of AI.

The policy will also have an impact on the education sector. Schools that use AI-powered learning systems will need to inform students and parents about the use of these systems. This will require schools to be transparent about the data they collect and how it is used to power the AI systems. Schools will also need to ensure that they are complying with the policy and disclosing the use of AI systems to students and parents.

The proposed policy is a significant development in the regulation of AI in Kenya. It recognizes the importance of transparency and accountability in the use of AI systems. Companies that comply with the policy will be able to build trust with their customers and demonstrate their commitment to transparency. For more information on how this policy may affect your business, WhatsApp us at 0711 344 702.